Demographic Segmentation

Demographic Segmentation

Demographic Segmentation is used in media marketing. It is one of the most basic forms of identification for target audiences and way of grouping an audience defines them which will classify the audience into age, gender, race and other categories. 

 It is broken into bands depending on people jobs and status.

Here is a table of the demographic segmentation 

It is a very simplistic way as it assumes that everyone in a very broad group has the same attitude.