HISTORY
Naturally, viral marketing has become a popular business strategy to spread ideas and information between people in much the same way as a virus, creating the potential for exponential growth as the message rapidly multiplies –by creating a huge buzz along the way.
Before Social media and other platforms existed, most of the successful viral marketing campaign of all time before was so small and in a low budget. there was no use of the internet
The Blair Witch
It is one of the most successful film marketing projects that has gone viral in the recent year. The Blair Witch Project is the story of three student filmmakers, who are investigating the supernatural legend known as the Blair Witch in the town of Burkittsville, Maryland.
The publicity campaign for The Blair Witch Project was simply the most inventive, terrifying and successful campaign in film history. Undoubtedly, part of the reason for its success was that it was the first film to be widely marketed online.
The Blair Witch
It is one of the most successful film marketing projects that has gone viral in the recent year. The Blair Witch Project is the story of three student filmmakers, who are investigating the supernatural legend known as the Blair Witch in the town of Burkittsville, Maryland.
The publicity campaign for The Blair Witch Project was simply the most inventive, terrifying and successful campaign in film history. Undoubtedly, part of the reason for its success was that it was the first film to be widely marketed online.
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